TruRoots Announces Non-GMO Project Verification

TruRoots Announces Non-GMO Project Verification

LIVERMORE, Calif. (PRWEB) June 29, 2012

TruRoots, a leader in the ancient whole grain and shelf-stable sprouted food categories, today announced its entire product line has received Non-GMO verification by the Non-GMO Project. The company has always been committed to providing sustainably sourced, organic and GMO-free products, making this verification a natural step in sharing this promise with customers.

The Non-GMO Project is North Americas only third party verification for non-GMO food and products. The non-profit organization is committed to preserving and building sources of non-GMO products, educating consumers, and providing verified non-GMO choices.

Were incredibly proud to participate in the Non-GMO Project,” said Esha Ray, TruRoots CEO/Co-Founder. TruRoots was founded on the idea that our connections to the sources of our foods are important and we share in the belief that everyone deserves an informed choice about whether or not to consume genetically modified organisms.

TruRoots takes the work out of finding healthy meal options, by offering several options for busy people looking for easy ways to boost meal nutrition and creativity. The Non-GMO Project Verified logo will now appear on the entire line of TruRoots products including:

???? Ancient Grain Pastas (Spaghetti, Penne, Fusilli and Elbow pasta) launching nationally in June 2012
????Accents Sprouted Grain Trios (Quinoa, Lentils and Rice varieties)
????TruRoots Originals (Quinoa; Sprouted Quinoa; Chia Seeds; Haiga Mai Rice; Sprouted Mung Beans; Sprouted Green Lentils; Germinated Brown Rice)
????TruRoots Bazaar (Organic White and Brown Jasmine Rice; Organic White and Brown Basmati Rice)

For more information on the full product line-up, visit

ABOUT TruRoots: Based in Livermore, Calif., TruRoots was founded on the idea that our connections to the sources of our foods are important. The people who grow, harvest and deliver these nutritious whole grains and sprouted foods are just as important as the final product. These ancient practices are being confirmed by science as having nutritious benefit and agricultural sustainability. It is our belief that scientific advances and ancient wisdom can be brought together into a golden middle road that leads not only to wholesome foods, but rewarding human relationships. All TruRoots products are certified by the Non-GMO Project as GMO-Free.

To arrange an interview, request more information, samples or images, please contact:

Troy Tepley at 651-789-1277 / troy(at)kohnstamm(dot)com

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